Starting Wednesday, DoorDash drivers will be required to scan the front of a customer's identification card with the DoorDash app to verify their identity and age prior to handing off an alcohol delivery order, the company said in an email to Restaurant Dive. Drivers will also be required to check for any signs of intoxication prior to completing the order.
Customers will receive reminders about the requirement to show their IDs at the door when the delivery is underway.
The enhanced delivery feature, which was piloted in Dallas, Detroit, Miami, Phoenix, Portland, Oregon, Seattle and Northern Virginia, comes about ten months after DoorDash expanded alcohol delivery into 20 states and Washington, D.C.
With the expansion of to-go alcohol across multiple states, alcohol enforcement agencies have noted an erosion of compliance with liquor ID laws stemming from alcohol delivery. Virginia agents last year, for example, conducted at least 52 decoy operations in which they ordered alcohol to be delivered to underage buyers. During that exercise, 32 underage buyers ended up with alcohol.
The new process builds on DoorDash's existing safety features, which includes ID verification, offering customers the option to opt out from alcohol delivery and providing alcohol safety resources to its drivers, according to the press release.
"With today's announcement of two-step or dual ID verification, we're setting a new industry standard for responsible alcohol delivery," Erik Ragotte, DoorDash's general manager of alcohol, said in the press release. "The new safety measures will help ensure alcohol is delivered to people over the age of 21. We will continue to innovate and find even more ways to promote responsible alcohol delivery."
As of September 2021, DoorDash offered delivery of about 30,000 SKUs of alcohol, including to-go drinks from restaurants, grocery stores, retailers and convenience stores. The company said alcohol delivery can help boost average customer order values by an estimated 30% for grocers and restaurants and by over 50% for convenience stores. Dashers also earned almost 30% more on deliveries with alcohol than on non-alcohol deliveries in Q4 2021, according to the press release.
While DoorDash offers ID verification through its app, rival delivery providers have other safety protocols in place to ensure a safe delivery of alcohol. Grubhub only offers alcohol delivery in 10 markets, and drivers must be aged 21 or older in order to deliver alcohol. They are required to check a valid ID and confirm the customer's age before handing off alcohol, as well as check for signs of intoxication. Drivers can have their accounts suspended if they deliver alcohol to minors or someone who is visibly intoxicated.
NCSLA ANNOUNCES 2022-2023 OFFICERS
Alcoholic Beverage Regulators from 13 States to Provide Leadership on 2022-23 Executive Committee
July 1, 2022 – The National Conference of State Liquor Administrators, Incorporated (NCSLA) is pleased to announce its Executive Committee for fiscal year July 1, 2022 – June 30, 2023. The officers and regional chairpersons elected at the NCSLA annual business meeting on June 22, 2022, are:
President - Stephanie Strauss of Iowa
1st Vice President - Travis Hill of Virginia
2nd Vice President - Steven Marks of Oregon
3rd Vice President - Ernest Legier of Louisiana
Immediate Past President - Thomas Philpot of Florida
Northern Region - Rodrigo Diaz of Pennsylvania, Chair Timothy Poulin of Maine, Vice Chair
Southern Region - Erik Smoot of Oklahoma, Chair, Russell Thomas of Tennessee, Vice Chair
Central Region - Debbi Beavers of Kansas, Chair, Dorothy Taylor of Missouri, Vice Chair
Western Region - Michelle Stone-Principato of Colorado, Chair Becky Schlauch of Montana, Vice Chair
Additionally, two associate member representatives will serve as ex-officio members of the NCSLA Executive Committee on two-year terms, including:
FY 2022 and FY 2023 Michael Martinez of Greenspoon Marder, LLP; and
FY 2023 and FY 2024 Tyler Rudd of Wine Institute.
2022-2023 NCSLA President Stephanie Strauss
Stephanie Strauss has served as an Executive Officer at the Iowa Alcoholic Beverages Division since 2010, leading the Division’s governmental affairs program. In this role, she works in collaboration with the Administrator and the senior leadership team to develop the policies, initiatives, goals, and objectives of the Division. Her duties include developing and securing enactment of the Division’s legislative package, coordinating rule-making activities, and communicating to members of the executive and legislative branches and other stakeholders on controversial, sensitive, and complex issues related to alcohol policy. She holds a Bachelor of Science degree from Southern Illinois University in Business Administration.
Ms. Strauss has served on the NCSLA Executive Committee in various positions since July 2016. “Stephanie is a dedicated public servant and has proven her leadership in this industry over the last 12 years. I am pleased that she is being recognized with this distinguished role and am excited to see the initiatives she will roll out over the next year as she leads this organization,” said Stephen Larson, Administrator of the Iowa Alcoholic Beverages Division (ABD).
About National Conference of State Liquor Administrators, Incorporated:
A national, 501(c)(3) corporation founded in 1934, in Chicago, Illinois, NCSLA is composed of state regulators as active members, and associate members consisting of manufacturers, wholesalers, retailers, law firms, associations, and other service-related organizations in the alcoholic beverages sector. Currently, regulatory agencies from 41 of 50 states and the District of Columbia are active NCSLA members. The primary focus of NCSLA is education on historical and current issues related to the regulation of alcoholic beverages. Visit www.ncsla.org for more information.
FOR IMMEDIATE RELEASE
CONTACT: Pamela Frantz, Executive Director