Drinkers say Texas vodka worth a shot Tito's was the 2025 spirit of choice around the commonwalth

The Virginian Pilot
​john.buzbee @virginiamedia.com


Tito's Handmade Vodka was once again the preferred hooch of Virginians this year, according to the Virginia ABC.

Tito's was the state alcoholic beverage control authority's top seller for the eighth year in row - customers purchased $75 million worth.

Bottled and distilled in Austin, Texas, Tito's poured past the No. 2-selling liquor by over $40 million. Hennessy VS Cognac sold $32.2 million worth of units.

Jack Daniel's Tennessee Whisky sold $27.4 million statewide, Jim Bean Bourbon sold $22 million and Patrón Silver tequila $20 million. Tequila sales grew last year, making up six of the 10 fastest-growing labels.

About 1.6 million cases of vodka were sold, making it the preferred spirit of the commonwealth based on volume sold. There were about 1.1 million cases of tequila sold, followed by about 800,000 cases of whiskies, 526,000 cases of cordials and 406,000 cases of rum.

In 2024, Virginia ABC reported nearly $1.5 billion in total gross sales, marking an increase from the 2023 total. But the number of adults who partake in alcohol has dropped to an all-time low in the past 90 years, at just 54%, based on a 2025 Gallup poll.

Profits generated by Virginia ABC stores, the only retailers of liquor in the commonwealth, go toward the state's general fund. The authority describes itself as the leading contributor to the fund, which supports education, health and transportation initiatives. Its roughly 400 stores have levied about $3 billion for the general fund in the past five years, the authority reports.